What is a custom API integration service?
It connects applications so approved information and actions can move between them without somebody exporting, copying and retyping the same data. The work can involve a third-party API, a custom API around your own software or both. A reliable integration also includes mapping, authentication, validation, logging, failure handling and documentation.
Which business systems can you integrate?
I can work with CRM, finance, payment, document, communication, customer portal, reporting and bespoke operational systems where a suitable technical route exists. I have delivered work involving Microsoft services, Xero, 8x8, Amazon Web Services, messaging services and custom APIs. I confirm the exact platform, access and supplier constraints before promising a connection.
What if one of our systems does not provide an API?
There may still be a supported import, export, webhook, database or supplier-assisted route, but it needs careful investigation. In some cases a small custom API can be added to software you own. In others, attempting to bypass a supplier restriction would create more risk than value, so I will explain the practical options rather than promise an unsafe workaround.
Can an integration update information in both directions?
Yes, when both platforms support the required actions and the ownership rules are clear. Bidirectional work needs more care because either system may change the same record. I define which platform owns each field, how records are matched and what happens when updates conflict or arrive out of order.
How do you stop duplicate records or repeated actions?
The design uses stable identifiers, mapping rules, validation and idempotent operations where appropriate. That means a safe retry should not create a second customer, invoice or task simply because a network request was repeated. The exact controls depend on the systems and action involved.
What happens when an API or connected system is unavailable?
The integration should fail visibly rather than quietly losing work. Suitable controls can include queued processing, timeouts, safe retries, error logs, alerts and a manual exception route. The important question is not whether a dependency will ever fail, but whether your team can see the problem and recover without damaging the process.
How do you approach API security?
I begin with the sensitivity of the data, the organisations involved and the actions the integration may perform. The agreed design can include scoped credentials, secure secret storage, encrypted transport, input validation, least-privilege permissions, activity records, rate controls and protected deployment. Wider security or compliance requirements are scoped with the business and any relevant specialists.
How much does custom API integration cost?
A custom API integration is usually between £4,000 and £12,000. A simple connector using an established platform may cost less. Real-time, bidirectional, regulated, high-volume or poorly documented systems can cost more and may need paid discovery first. I recommend the smallest sensible route once the platforms, data and failure risks are understood.
How long does an API integration take?
A focused integration commonly takes two to eight weeks. Timing depends on API access, supplier cooperation, authentication, data quality, business rules, testing and how quickly representative accounts and information are available. Proving access to the riskiest system early makes the estimate more dependable.
Can you support and monitor the integration after launch?
Yes. An agreed support arrangement can cover monitoring, backups where relevant, incident investigation, dependency updates and planned changes. Third-party APIs evolve, so ownership and response expectations should be clear before the connection becomes an important part of daily work.