About the person behind practical business software.

I lead the technical and delivery direction for OrbitWeb Ltd, my web and business software development company.

The role brings together business software consultancy, discovery, requirements, prototyping, hands-on development, hosting and ongoing support for organisations improving an existing operation or building something new.

I remain directly involved in the work while shaping OrbitWeb into an accountable agency that can grow through employees and trusted specialists without losing technical clarity or delivery ownership.

I lead the technical direction for a portfolio of SaaS products built around business optimisation, operational leverage and software-powered growth.

The work starts with practical commercial problems: manual processes, weak data flows, disconnected teams, missed customer opportunities or internal systems that slow the business down. From there, I help turn the opportunity into product vision, architecture, roadmap and delivery.

The aim is to build more than useful tools. Utilda is focused on creating scalable SaaS products with clear markets, strong technical foundations and the potential to become investment-ready opportunities.

I was asked to join Jarpa as a technical director, becoming a practical software and architecture resource for the wider insurance group.

The role meant sitting between group-level commercial priorities and engineering delivery, shaping backend systems, roadmaps, architecture decisions and software that had to work in real business conditions.

I replaced a costly manual Royal Mail document process with a secure digital document vault, taking the work from specification through to deployment.

I also led CRM, sales pipeline, compliance, vetting and risk-management systems in the insurance sector, plus renewable-energy validation software used to check energy-saving claims before they became operational or finance risk.

Alongside the hands-on Laravel, Vue, AWS and Digital Ocean work, I mentored junior developers, reviewed architecture and helped create the technical standards and delivery rhythm needed for reliable software.

This period sharpened the commercial side of my technical judgement. I worked close to customer pressure, sales targets and operational detail, where the right answer had to make sense commercially as well as technically.

It gave me a stronger understanding of communication workflows, customer experience, business operations and the importance of explaining complex choices in plain English.

I started Northplanet at 17 while studying web and software development, then grew it into a local digital agency serving more than 148 businesses across Greater Manchester.

The work covered brand, websites, e-commerce, PPC, mobile apps and custom software, but the real education was leadership: winning trust, managing clients, setting technical direction, growing a team of six and mentoring apprentices into the industry.

That chapter built the foundation for how I work now: understand the business problem first, make the technical route clear, then lead the people and delivery needed to make it real.