05 / Blog
Practical thinking on business software.
Plain-English notes on software decisions, delivery and technical leadership.
Showing 169 to 180 of 188 articles
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How to know when your platform needs re-architecting
The warning signs that technical debt, integrations, infrastructure or old decisions are starting to restrict growth.
Best Ecommerce Platform for Small Business: How to Choose
Compare ecommerce platforms through products, fulfilment, payments, ownership and total running cost so you can choose a store your business can operate.
How to Validate Product Market Fit Without Asking Users to Predict the Future
Use interviews, observation, prototypes and pilot data to test product-market fit without mistaking polite feedback for evidence of demand.
When Is Custom Software Worth the Investment for a Small Business?
Build an honest case for custom software using current friction, realistic alternatives, lifecycle costs and clear measures of success.
Gemini for Marketing: Build a Controlled Campaign Workflow
See how to use Gemini for marketing research, briefs, drafts and reporting without losing brand judgement, data control or campaign evidence.
How to Use Claude Skills: Turn Repeat Work into a Reliable Process
Learn how to turn one repeated business task into a tested Claude Skill with clear inputs, instructions, review checks and security boundaries.
Explaining technical risk without hiding behind jargon
How directors and developers can make better decisions when the trade-offs are clear.
What Is a Landing Page? One Clear Route from Click to Enquiry
Learn when a landing page is worth building, what it should contain and how to turn campaign traffic into useful enquiries without adding friction.
Why I Love spatie/crawler for Website Crawling in PHP
See why spatie/crawler makes PHP website crawling easier to control, test and operate, from internal link discovery to throttling and JavaScript rendering.
What Is GitHub, and Why Should a Business Owner Care?
Learn what GitHub does, why repository ownership matters and which access, review, deployment and handover controls to request for business software.
Migrating Application Hosting to AWS: A Controlled Route from Old Server to Cloud
Learn how to assess, prepare, test and cut over application hosting to AWS without losing data, hiding dependencies or guessing the rollback plan.
Sales Pipeline Management: Make Every Stage Mean Something
Learn how to design clear sales pipeline stages, assign ownership, track useful metrics and decide whether CRM configuration or custom software is the right fit.